You don’t have to be into pop music to love this track.
Demi Lovato, childhood Disney star and recording artist, recently released the music video for
her chilling new song “Stone Cold,” and it’s one of her best yet.
The song itself is in allude to a former lover who when things didn’t work out, she wished the
best for him anyway. Heartbroken and bittersweet, Lovato still finds it in her heart to put his
happiness before hers.
The video opens up to Lovato draped in a grey fur and scarf, making her way up a snow
covered mountain then collapsing into the white powder. Dramatic, huh? The scene then
switches to her sitting in a bathtub fully clothed in a sweater and pants. When the music begins,
she syncs her emotions to every word and phrase perfectly, giving a tragic appeal to the viewer
as she exposes herself as rawly as bare skin.
Throughout the video, various angles zooming in on the complexity of her face capture exactly
how she feels and how she felt when she went through this massive heartbreak. While many
music videos are made to portray the beauty and sex appeal of the artist, Lovato took the
complete opposite approach; she is not trying to be attractive or create an image of herself that
is untrue. When there is black makeup and tears streaming down your face, trust me, sexy is
not the first thought that comes to mind.
Perhaps being a former actress helped her convey the exact image of herself in this video that
she wanted to; however, I believe that this song is so meaningful and true to her and her heart
that she is letting her natural feelings show throughout the video as well. “I was your amber and
now she’s your shade of gold,” and “I’ll take the pain, give me the truth,” are only two clouds in
this stratosphere of emotion.
Obviously, Lovato cared tremendously for this person. She wants to feel strong and happy
around this person because what they had together impacted her life and who she was. “You
see me standin’ but I’m dying on the floor,” as she sits and cries in a bathtub doesn’t portray that
happiness being true, despite her desire.
If you’ve heard the song previously, or even if you haven’t, it’s clear that it’s dark and sad and
probably won’t put you into the best mood if you’re having a bad day. Hollywood Records, Inc.
and Island Records, as well as Lovato did an excellent job capturing the mood and tone of the
song in the video; although it’s not as darkly lit as you would expect. The lighting is quite
monotone, drawing attention to the magnificent shadowing, especially when she is in the bath
tub.
Conclusively, the video was extremely well executed for the melancholic yet powerful vibe of the
song. If I have one critique, it is that the version of the song chosen for the video is different
from the studio version; it is much more auto-tuned. Although more instrumental pieces such as
violin and drum were added, the vocals are not as good as the previously released version. It
would have been a perfect video if a more live version of the song was the weapon of choice.
Lovato, though she’s not always my cup of tea, is surprisingly talented and put a lot of time,
effort, and soul into making this song and video what it is.